Experience

Kicksled Alaska LLC, Anchorage, AK

Co-Owner • July 2019 - Present

Exclusive importer of ESLA kicksleds to Alaska from Finland.

• Oversee all aspects of the business, from shipping logistics to pricing and marketing.

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Valpine Creative LLC, Anchorage, AK

Owner •  November 2015 - Present

Provides organizations with specialized marketing and communications strategies, support and design.

• Developed and launched an award-winning communications and marketing campaign that successfully crowdfunded more than $66,000 in four weeks for a client (132 percent funded).

• Executed and designed a strategy to grow online presence for a retail client that increased sales by nearly 100 percent and the Facebook follower count grew by more than 400 percent.

• Designed annual reports, infographics, websites and countless ads and fliers for for-profit, nonprofit and government clients.

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Anchorage Economic Development Corp., Anchorage, AK

Communications Director • October 2012 - November 2015

Oversaw all communication for the organization, ranging from

press releases and media relations to social media, newsletters and

website management. Worked directly under President & CEO and

supervised one staff member.

• Created and managed the department budget.

• Developed, managed and implemented marketing plans for the organization and AEDC events.

• Promoted and marketed the largest annual business luncheon in Alaska; successfully selling out the event three years in-a-row with more than 1,500 attendees.

• Produced, designed in-house and marketed more than 20 economic reports per year.

• Earned more than $1 million in media value for the organization in both 2013 and 2014.

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MSI Communications, Inc., Anchorage, AK

Account Executive & Account Coordinator • October 2011 - October 2012

Provide account service and support to clients in a variety of

industries, ranging from native corporations to State projects, oil

companies and an airline.

• Monitored all media related to oil taxes in Alaska and report to campaign steering committee with a daily email recap.

• Participated in two oil spill response drills as a member of the crisis communications team.

• Support daily internal communications for an oil company.

• Earned promotion from Account Coordinator to Account Executive

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Northwest Strategies, Anchorage, AK

Account Coordinator • February 2010 - October 2011

Directly work with Account Executive and clients to strategize,

create and execute all types of advertising for clients including

agencies, a quick-serve restaurant chain throughout Alaska and a

retail client.

• Published 2011 Fairbanks Chamber of Commerce Membership and Business Directory.

• Worked directly with nine SUBWAY® Restaurant franchisees to coordinate advertising and sponsorships.

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Dynamic Properties, Anchorage, AK

Advertising & Graphic Art Director • August 2008 - November 2009

Worked independently to meet constant deadlines while

multi-tasking many different projects.

• Maintained clear line of communication with more than 130 real estate professionals to create custom marketing materials suitable for each of their target audiences.

• Created various collateral pieces and print ads for publication.

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Awards

Public Relations Society of America, Alaska Chapter

• 2017 Grand Aurora Award (highest honors) for FisheWear Kickstarter campaign

• 2016 Aurora Award, Marketing Communications: Where to Startup Video Series

• 2015 Award of Excellence, Social Media: AEDC I Love Anchorage

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International Economic Development Council (IEDC)

• Gold Award of Excellence in Economic Development for Website Design, 2015: Redesign of www.AEDCweb.com

• Gold Award of Excellence in Economic Development for New Media, 2014: AEDC I Love Anchorage Instagram

• Silver Award of Excellence in Economic Development for Newsletters, 2014: AEDC Entrepreneurship E-Zine

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PR NEWS Social Media Icon Awards (2015)

• Honorable Mention: Instagram | Best PR Campaign

  • AEDC I Love Anchorage Instagram

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American Marketing Association, Alaska Chapter (2015)

• Prism Award for Community Development

  • AEDC Live. Work. Play. Initiative

• Pinnacle Award for Social Media

  • AEDC I Love Anchorage